Diversity Is … a way of life, it’s about understanding the market and having the best team to deliver positive results.

Diversity Isn’t … a negative, it’s not about training, it’s not just about entry level and it’s not about helping victims. It’s a positive and business driven.

Diversity Works ... when it’s not a box ticking exercise. It works when people really understand what it means to embrace difference and when management understand that unconscious bias is real and they may suffer from it.

Aaqil Ahmed - Media Executive and Consultant; Professor of Media, University of Bolton